If you’re reading this, you will have already had your track playlisted on a recent edition of The Real Rob Taylor podcast. Thank you once again for contributing to the show – I am genuinely grateful to everyone who takes part, because without your music there wouldn’t be a show at all.
As you already know, the primary goal of the podcast is to help unsigned bands and independent musicians like you to grow your fan base, sell more stuff and, ultimately, make more money. The concept is simply that by curating a great playlist every month, each episode of the podcast is greater than the sum of its parts.
But being played in a podcast isn’t much use if nobody hears it. So here’s how you can easily help yourself, me and everyone else involved to achieve our goals.
What you need to do.
Working together, everyone wins, and the biggest wins come when everyone chips in. So for the best results, follow these five simple steps.
- Go to the episode of the podcast that your track is played in.
- Copy the link from the address bar in your browser. It will look something like this: https://realrobtaylor.com/YYYY/MM/episode-X/
- Paste the link into your chosen social media feed. (If you need a pic, you can use this one.)
- Create a post, encouraging your followers to click and listen to the show, eg. Check out our track in the latest edition of the Real Rob Taylor podcast on realrobtaylor.com
- Repeat across all your social media channels.
PLEASE DON’T paste the link into an image. Nobody will copy it out manually, so if the link can’t be clicked, or at least copied and pasted, there’s no point in posting it at all.
If you’ve already done all this, thank you! But remember that because of the way social media works, most of your followers will miss your posts the first time around. So don’t be afraid to post it more than once.
Why you should do this.
Sharing isn’t obligatory, but it is strongly recommended. Here’s why:
Suppose that your episode of the Real Rob Taylor podcast has tracks from 12 different artists, including you.
And imagine that you and every other band in the show each have 100 Facebook followers. (Almost everyone has more, but let’s keep it simple for this example.)
If each of the 12 artists in a show posts the link on their feed, everyone in your episode gets exposure to 1,100 new followers. That’s an 1100% increase in reach than you would otherwise have by promoting your track on your own.
And in the real world, because everyone involved has multiple social media channels, almost all of which have more than 100 followers, you’re actually looking at way more exposure than just 1200 music lovers.
Now, I know that reach and exposure doesn’t pay the bills. But before anyone can buy your stuff, they first have to know you exist. So this is designed to be the highest-impact, lowest-cost and lowest-risk marketing channel that a band could ever wish for. It won’t cost you a penny, nor are you risking anything by doing it. In fact, showing your existing fans that you’ve been playlisted alongside eleven other great bands provides them with social proof that you deserve their attention.
Sure, you might have more social media followers than some of the other artists in your episode. (And if you’re one of the bigger, more established bands in your show, congratulations.) But it’s unlikely you’ll have more followers than the eleven other bands in the show combined. And even if you do, remember that you opened shows for bigger bands once. Don’t pull up the drawbridge behind you.
What if you don’t share?
Sharing is entirely optional and I’m not going to penalise anyone for not playing their part. But if you don’t chip in, you should be aware that you’re riding on the goodwill of those who do. And if nobody chips in, then everyone goes back to clambering up the same greasy pole as everyone else, all trying to chase new listeners individually.
From years of professional experience in music and media, I’ve learned that everyone remembers the people who supported them at every stage, no matter how big they get. So if you show some goodwill, down the line you can expect to receive some in return.
It’s not a zero-sum game: For you to win, nobody has to lose. It’s more like a team effort, because when everyone plays their part, everyone benefits.
I hope you’ll agree with everything I’ve posted here and that I’ve managed to explain everything clearly. But if you have any questions at all, contact me directly and I’ll be glad to help.
Stay in touch and keep up the great work. Thank you once again for taking part.