To help great independent bands sell their work.
The music business is a business like any other, and in order to be in business you need to sell stuff. If you’re not making sales, you’re not in business. Bands and musicians should not be afraid of that. The Beatles, the Rolling Stones, the Who, Led Zeppelin, Elton John… None of them were or are shy about making shitloads of money from their music, and nor should you be.
Bands need to sell their stuff and be proud of what they’re selling. Selling should be a key goal for survival, not a last-resort plea to make ends meet. And it should be about making products that people are willing to pay for. Gig tickets, downloads, merch… whatever helps bands and musicians make a living from the time they spend writing, rehearsing, recording and playing live music.
The Real Rob Taylor podcast is designed to help them do that which is why everyone who gets played gets their products plugged and those all-important backlinks from the website.
To eliminate pay for play.
Pay for play is a ridiculous concept that needs to be wiped out. Bands and musicians should not have to pay to have their music heard. Furthermore, if the bands are the ones paying, the pay-for-play stations and podcasts have absolutely no incentive to find any listeners. So they’re paying for literally nobody to hear their music.
By playing tracks based on the quality of the music, rather than the simple fact the artist has paid to be played (because they haven’t) Real Rob Taylor listeners end up with a better show, which they can then share with their friends, giving everyone a wider audience and a much better experience.
To reach new fans.
I love positive feedback as much as anyone, so I’m not going to pretend that I just want to sit quietly in the background. (I called this thing Real Rob Taylor, after all.) But it’s not all about me. It’s about the network effect: Strength in numbers, where everyone being heard together can reach more new listeners than everyone trying to grab attention on their own. Here’s how it works:
Suppose I play twelve tracks by twelve bands, and each band has 100 followers on social media. If each band then shares the show with their fans, that gives each band 1,100 more listeners than they would otherwise have had. If everyone chips in, everyone wins.
And the fans win too, because they don’t have to hunt as hard to find great new music. So by listening to the Real Rob Taylor podcast, they’re much more likely to discover their new favourite band.
To beat the machines.
In order for an algorithm to know that if you like song A, you’ll probably also like song B, it needs to already know that lots of other people who like song A also like song B. This means that playlists created by algorithms are a great way to hear lots of tried-and-tested music, but a terrible way to discover new music.
Real Rob Taylor is a real human being (hence the name) specially selecting music and playlisting each track in an order that makes sense. So every Real Rob Taylor episode is crafted to be greater than the sum of its parts, taking listeners on a coherent journey through music that is as enjoyable as a whole, as it is for the individual tracks it contains.
So whether you’re a musician or a music lover, follow the Real Rob Taylor on Facebook (and everywhere else) and find the new podcasts on the first Sunday of every month at realrobtaylor.com
Welcome aboard, and thanks for your support.