To help independent bands make money.
The music business is a business like any other, and in order to be in business you need to sell stuff. If you’re not making sales, you’re not in business.
As a musician, selling your work should be a key goal for survival, not a last-resort plea to make ends meet. Bands need to be unafraid of selling their stuff and be proud of what they’re selling.
The Beatles, the Rolling Stones, the Who, Led Zeppelin, Elton John… None of them have been shy about making shitloads of money from their music, and nor should you be.
And it should be about making products that people are willing to pay for, not just pleas for donations. Spotify plays, gig tickets, album downloads, merch, signed photos… whatever helps you make money from the countless hours you spend writing, rehearsing, recording and playing live.
The Real Rob Taylor podcast is designed to help you do that. Everyone who gets played gets their products plugged and those all-important backlinks from the website.
To reach new fans.
I love positive feedback as much as anyone, so I’m not going to pretend that I just want to sit quietly in the background. (I called this thing The Real Rob Taylor, after all.) But it’s not all about me. It’s about the network effect: Strength in numbers, where everyone being heard together can reach more new listeners than everyone trying to grab attention on their own.
Here’s how it works. (Read carefully: The next bit is important.)
Suppose I play twelve tracks by twelve bands, and each band has 100 followers on social media. If each band then shares the show with their fans, that gives each band 1,100 more listeners than they would otherwise have had. If everyone chips in, everyone wins.
And the fans win too, because they don’t have to hunt as hard to find great new music.
So by listening to the Real Rob Taylor podcast, it’s much easier to discover your new favourite band, instead of the musical wallpaper offered up by algorithms.
To beat the machines.
In order for an algorithm to know that if you like song A, you’ll probably also like song B, it needs to already know that lots of other people who like song A also like song B. This means that playlists created by algorithms are a great way to hear lots of tried-and-tested music, but a terrible way for music lovers to discover new music.
I’m a real human being and the Real Rob Taylor podcast is made by humans, for humans. (Hence the name.) Every episode is crafted to be greater than the sum of its parts, taking listeners on a journey through music that is as enjoyable as a whole as it is for the tracks it contains.
To eliminate pay for play.
Pay for play is a ridiculous concept that needs to be wiped out. Bands and musicians should not have to pay to have their music heard.Furthermore, if the bands are paying stations, the stations and podcasts have absolutely no incentive to find any listeners. The money is flowing in the wrong direction, which means that bands are basically paying these stations to play their music to nobody.
This is why the Real Rob Taylor will never ask bands or musicians for payment in return for appearing on the show.
With playlists selected by humans Real Rob Taylor listeners end up with a better experience, which they can will hopefully share with their friends, giving everyone a wider audience and a much better experience.
So whether you’re a musician or a music fan, get on the guest list, follow the Real Rob Taylor on Twitter, Facebook and Instagram and subscribe on your favourite podcast app (just search for Real Rob Taylor) to be among the first to hear the best new music from the hottest independent bands, artists and labels on the planet.
Welcome aboard, and thank you for listening.